Let me ask you a question, and I want you to think about your answer, really think about it. I want you to think about your answer both in the current time frame and about 20 – 30 years from now. Think of your life now and your life in the future and everything that you’ll experience. Now, the question:
Why is health and fitness a priority for you?

Thought about it? Good.
How many of you answered that the reason you are serious about health and fitness is for longevity? How many people answered that you are not happy about your body and want to change it? Maybe you have a passion to pursue such as running, biking, etc. All good reasons. And I’m positive if I asked you if you wanted to do these things for as long as you live without incident you would respond with a resounding yes. Knowing that let’s look at something I feel plays a very important role in achieving this.
too much of anything is bad
We have been lead to believe that we need to supplement our diets with protein. But wait, let me back up a bit, we have been lead to believe that we need more protein than we actually do. Ask someone what they had for dinner last night and they usually respond with the meat they ate: “I had BBQ chicken”, or “I had steak last night”, or “I had beef stew”. No one really answers that they had broccoli with rice and tofu, or they had a mix of chickpeas, greens, onions, and garlic. People generally always mention the ‘protein’ and nothing else (I put a single quote around protein to emphasize most people think only meat has protein).

We are obsessed with protein so much that people who are already eating animal products 3x a day are still supplementing with protein powder. Our protein intake has skyrocketed over the years. As a global average, per capita meat consumption has increased approximately 20 kilograms since 1961. Cheaper production methods, mass marketing, government subsidies, and marketing to our children through milk programs and promotions such as pizza day have led to the vast increase in consumption of dairy and meat. Then add supplementation on top of this
Most Americans are already consuming too much protein, roughly twice the recommended daily amount. We have been marketed to death that carbs are bad and protein is good. Why? Money basically. It’s much easier to market meat, dairy than it is to market plants. Which leads me to supplementation.
Therefore, I concluded that focusing on mostly whole plant foods (and very little processed foods) was a healthy and effective way to achieve fitness results.
Robert Cheeke – Two time natural body building champion
The more people buying protein powder = companies making more money. It also means the people promoting the supplements are also making money. It’s a huge industry. In 2019 an approx. 18 billion dollar industry. All built on this myth that we need more protein to be strong and healthy, and to grow!
But at what cost? What cost do you pay consuming additional protein you don’t need in the form of whey protein, or casein protein (both derived from dairy). Let’s look at the negative affects of whey and casein protein:
- Constipation
- Sinus congestion
- Skin problems such as acne, eczema, hives
- Asthma
- Digestive disturbance including irritable bowel syndrome and Crohn’s disease
- Arthritis and joint pain
- Cancer
- Obesity
If this doesn’t shock you I don’t know what will.
Let’s go back to my initial question, why is health and fitness a priority for you? How can you keep doing the things you love if you suffer from any of the above effects? Health and fitness should always be looked at from the perspective of enhancing our lives, not negatively impacting them. So why do we do this? Why do the majority of people continue to destroy their bodies needlessly? I think this is why:
- Peers: “My friends do it and man did they bulk up”. The same could be said in a sense for meth, or coke, “Man you have lost a lot of weight, you look great!”, but you wouldn’t start doing meth I hope.
- Media: Bro science continues to promote these falsehoods and who does not like to hear what they are doing reinforced positively? If you are a Joe Rogan fan you are used to watching him with mainly one guest and most times what they say goes unrefuted. Look how this changed when Chris Kresser was challenged on the show in an open debate. But if you don’t have his guests fact-checked you will tend to believe what you hear because it’s on a highly popular podcast.
- Lack of education: Unless you take it upon yourself to research nutrition from resources that are not funded by industry you’ll probably never know. To illustrate my point, ask people you know if excessive sugar causes type 2 diabetes and the majority of people will say yes, although almost a hundred years ago it was determined that saturated fat causes type 2 diabetes.
- It’s not talked about: With doctors having on average less than 20 hours of nutrition training over 4 years, they are better at sick care than health care. They are more apt to prescribe drugs or have you operated on than tell you to deviate from the standard american diet. There is rarely a discussion focused on changing a diet to address disease but instead, the discussion is focused on medication, not prevention.
- Culture and peer pressure: There is a lot of pressure to fit in, fit in with the family, and not rock the boat. Fit in with our friends and feel like we belong. Belong to a tribe. This may be more so with choosing a whole foods plant based diet but it is similar. We love to feel that we belong to a tight group, we belong in a tribe. Refuse your grandma’s cooking and be prepared to be treated like a traitor.
options
If you feel you need to supplement due to reasons such as not having access to a complete meal then supplement with a natural plant based protein such as hemp protein, or a mix of plant based proteins such as pea, brown rice, etc. Consuming the appropriate amount of calories for your lifestyle and goals is very important but always try to make it a priority to eat whole foods.
finally
Advocate for yourself by educating yourself and questioning the things you may believe or hear from others. If you haven’t already read it, I recommend reading Dr. T. Colin Campbell’s book, The China Study. This is the first book I read regarding the damage consuming animal products does to our body and also was the precursor to taking Cornell University’s plant based nutrition certificate course.
Continue to do the things you love, and set yourself up to continue to do these things many years from today.
Yours in health,
Darryl